Loir Paris


Placed and allover print, back to school is going to be productive

We are thrilled that Loir Paris has once again approached us for a custom project of creating placed graphics and allover patterns.


Their style team was eager to develop a new toile de jouy. The graphic elements that needed to be included? The one and only Dormouse mascot of course! This time, we portrayed it dozing off among lemon tree foliage. The result is absolutely adorable…

For the new school year, Loir Paris also wanted to develop a coat of arms emblematic of their brand identity. So we designed, based on graphic and iconographic research, this pretty illustration that is placed on the sweaters of the collection.

Photo credits: Loir Paris