Loir Paris


Little dormice walking on a toile de Jouy

A personalized creation of a toile de Jouy pattern at the request of the lovely children's brand Loir Paris.


Our objective was to create a print in the toile de Jouy style that accurately reflects the universe and identity of Loir Paris. It felt natural for us to animate their famous mascot of the dormouse in various scenes.

We find a dormouse dozing in the foliage of a plant, another one climbing the leaves and others taking over a small swing suspended from a pretty monstera.

Our pattern elegantly dresses up the swimsuit, the little pocket, the tee-shirt as well as the linings and borders of their SS21 collection.

Photo credits: Loir Paris